Creative Envy


MONEY NEEDS ATTENTION (AND DESERVES IT).
Tuesday, August 12, 2008, 4:01 pm
Filed under: design envy | Tags: , ,

If you’re watching the Olympics this week then you’ve probably caught the animated KeyBank commercial featuring gold medalist Diana Munz.

KeyBank Commercial Campaign | Metals

KeyBank Commercial Campaign | Medals

This series of spots created for Key’s commercial campaign is beautifully done. A collaboration between Digital Kitchen and Cramer-Krasselt featuring the gorgeous illustrations of Tim Tomkinson, the commercials use audio from real customer interviews. They are so imaginative, especially given the subject matter of what they’re advertising. You can watch all three here.

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The site was also a creative collaboration with Interactive Agency of Record, Sapient and features very interactive calculators, games, videos and other cool features. Check it out at moneyneedsattention.com.

Comment by Miamiadguy

Beautiful work. The big controversy – are these too similar to Josh Raskin’s Oscar nominated short “I Met the Walrus”?

Comment by noboddy




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